What brand of clothes is the most popular in Europe? Inventory of hot topics on the Internet in the past 10 days
Recently, many hot topics related to clothing brands have emerged on major social platforms and e-commerce websites. From celebrity models to popular Internet celebrities, consumers’ attention to “European” brands continues to rise. This article will combine the hot data of the entire network in the past 10 days to analyze the most popular clothing brands prefixed with "Europe" for you, and attach a structured data comparison.
1. Top 5 popular "European" clothing brands
| Ranking | brand name | Hot search index | Popular items | price range |
|---|---|---|---|---|
| 1 | Ochirly | 952,000 | retro plaid suit | 800-2000 yuan |
| 2 | L'Oréal (L'Oréal joint model) | 876,000 | limited edition sweatshirt | 300-600 yuan |
| 3 | OSA | 654,000 | high waist wide leg pants | 200-500 yuan |
| 4 | ONLY | 521,000 | ripped jeans | 400-800 yuan |
| 5 | Ordifen | 389,000 | lace lingerie set | 150-400 yuan |
2. Analysis of popular items
1.Oshili retro plaid suit: It became popular because of the clothes worn by stars of a variety show. Xiaohongshu related notes increased by 120% in a week, and it was praised as a "workplace outfit artifact".
2.L'Oreal joint sweatshirt: A collaboration with trendy brands, Douyin’s “unboxing video” has been played more than 20 million times, and the unisex design is suitable for both men and women.
3.Osha high waist wide leg pants: 5,000 pieces were sold out in Taobao live broadcast room in 3 minutes, and its main effect of "losing 10 pounds" caused heated discussion.
3. Consumer evaluation keywords
| brand | positive review | Negative review |
|---|---|---|
| Ou Shili | High-end texture and superior style | Price is on the high side |
| L'Oreal | Co-branded creativity, high cost performance | Size deviation |
| Osha | Obvious slimming effect | Fabric wrinkles easily |
4. Suggestions on purchasing
1.working women: Prioritize Oushili’s suit series and pay attention to the official discount activities;
2.student party: The L'Oreal co-branded model is more in line with the youth trend, it is recommended to choose one size larger;
3.Slightly obese people: Osha's slimming series is worth trying, but you need to pay attention to ironing and maintenance.
Conclusion
Through data analysis, it can be seen that the "European" brand Sino-European Shili temporarily ranks first due to its high-end positioning, while the affordable L'Oreal co-branded model is more popular among Generation Z. When consumers make choices, it is recommended to consider real evaluation data of popular items based on their own budget and wearing scenarios.
(Note: The statistical period of the above data is from November 1 to November 10, 2023, and the sources include Weibo, Douyin, Xiaohongshu, Taobao and other platforms)
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