What’s the best women’s clothing to sell in autumn? Hot trends and popular recommendations across the internet
With the arrival of autumn, the women's clothing market has ushered in a new round of consumption boom. By analyzing hot topics and hot content across the Internet in the past 10 days, we have summarized the fashion trends and popular items of women's clothing in the fall of 2023 to help merchants and consumers grasp market trends.
1. Analysis of popular trends in women’s clothing in autumn 2023
According to the popularity of discussions on social media, e-commerce platforms and fashion bloggers, the following five trends have become the focus of this season:
| Trending keywords | heat index | Representative single product |
|---|---|---|
| Maillard style (earth tones) | ★★★★★ | Caramel trench coat, brown knitted skirt |
| Retro preppy style | ★★★★☆ | Plaid suit, pleated skirt |
| Relaxed silhouette | ★★★★☆ | oversize sweater, wide-leg pants |
| Knitted items | ★★★☆☆ | Cardigan, vest, beret |
| Leather elements | ★★★☆☆ | Leather skirt, motorcycle jacket |
2. Recommended hot-selling women’s clothing items in autumn
Combined with e-commerce platform sales and social platform discussions, the following items have become popular choices this season:
| Category | Popular styles | core selling point |
|---|---|---|
| coat | Long windbreaker, short leather jacket | Versatile, windproof and warm |
| tops | Turtleneck sweaters and shirts for layering | Layered and slimming |
| Bottoms | Straight jeans, leather A-line skirt | Modify leg shape, retro style |
| dress | Knitted dress, shirt dress | One-click dressing and elegant commuting |
| accessories | beret, short boots | The finishing touch to enhance the overall look |
3. Analysis of consumer purchasing preferences
Judging from user search behavior, the purchase of autumn women’s clothing focuses on the following three aspects:
1.Material requirements: The search volume for natural materials such as wool and cashmere increased by 40%, and consumers pay more attention to comfort and quality.
2.color preference: Earth tones (khaki, caramel) account for over 50%, followed by classic black and white.
3.price range: The mid-range price range of 200-500 yuan is the most popular, taking into account both cost-effectiveness and design.
4. Matching suggestions and marketing strategies
In response to the different needs of merchants and consumers, we provide the following practical suggestions:
To merchants:
1. Mainly promote the "Maillard Style" suit combination to increase the unit price per customer.
2. Emphasize the multi-scenario applicability of single products (such as commuting, dating, leisure).
3. Demonstrate layering skills through short videos to stimulate the desire to buy.
To consumers:
1. Invest in 1-2 classic windbreakers or sweaters to improve wardrobe utilization.
2. Try the layering formula of "shirt + knitted vest" to create a college style.
3. Pay attention to the limited-time discounts in the live broadcast room. September and October are the peak promotion periods.
To sum up, the women’s clothing market in the autumn of 2023 will beWarm textureandretro styleIn order to take the lead, merchants should focus on core single products and stock up carefully, while consumers can refer to trend data to optimize their shopping lists.
check the details
check the details
en
