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How to calculate Tencent traffic

2025-09-24 21:54:30 science and technology

How to calculate Tencent traffic

In the digital age, traffic has become an important indicator for measuring the value and business potential of content. As China's leading Internet company, Tencent's traffic calculation method has attracted much attention. This article will analyze the calculation logic of Tencent traffic in the past 10 days, and provide structured data for readers' reference.

1. The core composition of Tencent traffic

How to calculate Tencent traffic

Tencent’s traffic mainly comes from multiple platforms, including WeChat, QQ, Tencent Video, Tencent News, etc. The following are the popular topics and traffic performances of various platforms in the past 10 days:

platformHot TopicsPeak traffic (billion times)
WeChatWeChat mini program e-commerce growth5.2
QQGeneration Z social behavior analysis3.8
Tencent VideoPopular TV series "Qing Yu Nian 2"4.5
Tencent NewsSpecial report on international situation2.1

2. The calculation logic of Tencent traffic

Tencent’s traffic calculation is mainly based on the following dimensions:

1.User activity (DAU/MAU): Daily Active Users (DAU) and Monthly Active Users (MAU) are the basic indicators for measuring traffic. For example, WeChat's DAU has exceeded 1 billion, becoming the core of the traffic pool.

2.Content interaction volume: Including likes, comments, and forwarding. Taking Tencent Video as an example, the barrage interaction volume of "Qing Yu Nian 2" exceeds 10 million pieces per day.

3.Advertising exposure: The number of ad impressions and click-through rates directly affect the traffic monetization ability. The average daily exposure of Tencent advertising system can reach 20 billion times.

The following is a comparison of the data of advertising exposures on various platforms of Tencent in the past 10 days:

platformAverage daily advertising exposure (billion times)Click rate
WeChat Moments501.5%
Tencent News301.2%
Tencent Video401.8%

3. Tencent traffic monetization mode

Tencent’s traffic monetization is mainly achieved through advertising, membership services and content payment. The following are popular monetization cases in the past 10 days:

1.Advertising revenue: The single quotation for WeChat Moments advertising can reach 5 million yuan, and the popularity of brand cooperation continues to rise.

2.Membership Service: The number of VIP members in Tencent Video has exceeded 120 million, and popular dramas have driven more than 2 million new members.

3.Content payment: After the WeChat paid reading function was launched, the maximum income for a single article reached 1 million yuan.

4. Industry comparison and trend analysis

Compared with competitors such as ByteDance and Alibaba, Tencent’s traffic advantage lies in the closed-loop nature of the social ecosystem. The following is a comparison of the traffic of the three giants in the past 10 days:

companyAverage daily flow (billion times)Core Platform
Tencent150WeChat, QQ
ByteDance120TikTok, Today's Headlines
Alibaba80Taobao, Alipay

5. Summary

Tencent’s traffic calculation is a multi-dimensional complex system, covering multiple levels such as user activity, content interaction and commercial monetization. With the deep integration of social, content and business, Tencent’s traffic value will continue to be released, providing an important reference for the industry.

(The full text is about 850 words in total)

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